Can Copyright protect short phrases?
Short phrases are defined as marketing words and phrases that encourage urgency. A great phrase can have a powerful effect on a reader. Better choice of words can result in the perfect punchline which can make positive effect on advertisement of that product or we can say company. They are nothing but effective advertising slogans that are short, catchy, and well-suited to the product the business wants to promote.
Some examples of short phrases:
Download now/today.
For a limited time only.
Save your spot.
Sale ends [Saturday]
Act now before time runs out.
Last chance etc.
Mainly copyright does not protect any kind of slogans and ideas. Phrases or Words must have great power. Words can express everything, sometimes companies brand depends on short phrases used by a company in an advertisement for their company.
Phrase is a short collection of words, it must be protected under copyright but copyright denied it because Copyright laws are not under the favor of protecting the short phrases.
Mainly copyright does not protect any kind of slogans and ideas. Phrases must be protected under Trademark under trademark law. Because Trademark is related to name of the brand logos of the brand, heading, label etc.
Trademark can protect phrase, but only if that phrase is for commercial use.You can’t trademark a phrase just because you like it and don’t want anyone else to use it. You must be using the phrase or intending to use the phrase in connection with the sale of goods or services.
To know more about protection for Phrases, visit: https://www.upcounsel.com/is-a-phrase-copyrighted-or-trademarked#:~:text=Trademarks%20are%20usually%20registered%20to,prevent%20others%20from%20using%20it.